2017 Agenda

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Wednesday, September 6th Pre-Conference Workshop and Sessions

  • 9:00AM - 12:00PM - Four Point Plan: The Most Direct Path to Building a $1B Firm

     

    Angie Herbers, FourPointe Consulting - View Bio

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    There is a $549 cost for this workshop

    After 16 years of experience growing small and mid-size advisory firms to $1B in assets under management, Angie Herbers is sharing the path to take you there in this rare, three-hour workshop. The path is surprisingly easy if you know the fundamental steps you need to take to grow – and if you have the desire to grow.

    This workshop is ideal for leadership teams, advisory firm owners and partners who are dedicated to growth. You will walk away with a plan to reach $1B in AUM; a strategic financial growth projection to show you how to make the right investments in your business at the right time, plus never before released tools to make your big dream a reality!

  • 9:10AM - 10:00AM - Micro-targeting Marketing

     

    Kristen Luke, Kaleido Creative - View Bio

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    Complimentary Session

    When it comes to generating new business, referrals from clients and centers of influence still reign supreme. However, more advisors than ever are turning to online campaigns to drive business. Adapting strategies developed for election campaigns, Kristen Luke will teach you how to identify micro-niche markets, create a winning message and reach your ideal prospects using online channels. Specifically you will learn out to:

    • Develop highly targeted campaigns that attract ideal prospects
    • Drive prospects through the various stages of the marketing funnel from lead to client
    • Implement a low-maintenance marketing system without expensive marketing automation software
    • Measure, monitor and optimize the success of your campaigns

    You will leave this presentation with tangible tools to implement a micro-targeting campaign for your firm

  • 10:20AM - 11:10AM - Reverse Mortgages

     

    TBA, Reverse Mortgage Funding

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    Complimentary Session

    Coming Soon

  • 10:20AM - 11:10AM - TBD

     

    TBA, Everplans

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    Complimentary Session

    Coming Soon

  • 11:30AM - 12:20PM - Insurance topic TBD

     

    John Ryan, RISC

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    Complimentary Session

    Coming Soon

  • 11:30AM - 12:20PM - TBD

     

    TBA, RiXtrema

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    Complimentary Session

    Coming Soon

Wednesday, September 6th Conference Sessions

  • 1:30PM - 2:45PM - Structuring Internal Equity Transitions - Pros & Cons of Various Approaches

     

    Roy Ballentine, Ballentine Partners - View Bio

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    Coming Soon​

  • 1:30PM - 2:45PM - Technology Trends & Threats: What You Need to Know & Do

     

    Joel Bruckenstein, T3 - View Bio

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    Coming Soon

  • 1:30PM - 2:45PM - When Active Outperforms

     

    David Marcus, Evermore
    TBA, T. Rowe Price

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    Coming Soon

  • 1:30PM - 2:45PM - The Constructive Use of Disruption

     

    Susan Bradley, Sudden Money Institute - View Bio

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    A new profession does not come about without a transition—a transit or gap between what was and what will be. The gap can feel uncomfortable, disruptive and even threatening, but it can also be a productive time of seeing new opportunities and creating the next great chapter in the evolution of a profession. We are each a stakeholder and play a part in this transition. What that means individually is up to us. This session will address the universal fundamentals of successful transitions and how they can be applied individually and collectively towards productive and successful transitions.

  • 2:45PM - 3:45PM - Meet & Greet - Exhibit Hall - Broadway Ballroom West

     

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    Coming Soon

  • 4:00PM - 5:00PM - Announcements & Opening Keynote - "The New Profession"

     

    Bob Veres, Inside Information - View Bio

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    Coming Soon

  • 5:00PM - 6:30PM - Opening Cocktail Reception & Networking - in the Exhibit Hall Broadway Ballroom West

     

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    Coming Soon

  • 6:30PM - 9:00PM - Live Music Event with Food & Drink - Broadway West Prefunction

     

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    More details to come

 

Thursday, September 7th

  • 7:30 AM - 8:30 AM - Breakfast - Broadway West Prefunction

     

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    More details to come

  • 8:45 AM - 10:00 AM - Introductions & Keynote #2 - Developing Your Firm's Next Generation Leaders

     

    Philip Palaveev, The Ensemble Practice - View Bio

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    Coming Soon

  • 10:00 AM - 11:00 AM - Networking in Exhibit Hall - Broadway Ballroom West

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    More details to come

  • 11:00 AM - 12:15 PM - How to Profitably Evolve Your Client Service Models to Serve Your Future Great Clients

     

    Alison Scherr, Kahler Financial - View Bio
    Brad Felix, Truepoint Wealth Counsel - View Bio

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    Learn the many business reasons why even very successful firms might want to evolve existing service models, such as protecting your future bottom line, engaging your employees, and helping those who really need your unbiased advice. Hear how a mid-sized and large firm structured their service offerings, how they allocate firm resources to each service model, how they’ve structured their fees in light of the cost of delivery and how they’ve continued to evolve their service models.

  • 11:00 AM - 12:15 PM - Designing Processes for Growing Your Firm: how to create and implement new workflows and processes and how to create a culture that embraces and evolves processes

     

    Cheryl Holland, Abacus Planning Group - View Bio
    Bethany Griffith, Abacus Planning Group - View Bio
    Scotty Scott, Abacus Planning Group

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    Learn from a stellar firm’s team how to create and implement new workflows and processes, and how to create a firm culture that embraces and evolves processes.

  • 11:00 AM - 12:15 PM - The Crazy World of Health Care Reform

     

    Carolyn McClanahan - View Bio

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    Health care reform is again in flux with the new administration. How will they change our health care payment system? Will they actually fix our system and bring down costs? Dr. Carolyn McClanahan is a long term participant in the health care reform soap opera. In this session, she will share the current status of health care reform, how it will change the health care system, and how to prepare your clients for whatever the administration throws our way. It will be an entertaining, thought provoking, and informative session.

  • 11:00 AM - 12:15 PM - Managing Outside the Box: Why to Consider Hiring from Outside the Profession

     

    Lisa Crafford, PAS (moderator) - View Bio
    Panelists TBA

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    Coming Soon

  • 12:15 PM - 1:30 PM - Lunch with Roundtable Discussions - Broadway West Prefunction

     

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    More details to come

  • 1:30 PM - 2:45 PM - Life Without Limits

     

    Stephanie Bogan - View Bio

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    Coming Soon

  • 1:30 PM - 2:45 PM - Practice Protection: How to Successfully Complete a Regulatory Examination

     

    Tom Giachetti, Stark & Stark - View Bio
    Tom Harms, Summit Trail Advisors - View Bio
    Kim Brown, JNBA Financial Advisors

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    Our panelists will discuss how to address various practice protection issues necessary to successfully complete a regulatory examination, including the importance of the Annual Review/Risk Assessment process, Cyber/Information Security, Custody, investment due diligence, share class issues, counting AUM properly,  initial and ongoing suitability confirmation process, employee supervision and education (including an Annual Compliance Meeting and interim staff meetings), and appropriate ADV provisions, including too often missing conflict disclosures.

  • 1:30 PM - 2:45 PM - Creative & Effective Recruiting, Vetting & Hiring for Your Human Talent

     

    Luke Dean, UVU - View Bio
    Ginny Hudgens, The Strategic Implementer - View Bio
    Hunter Judson, Jr., The Judson Group - View Bio
    Shaun Kapusinski, Sequoia Financial Group (moderator)- View Bio

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    In your quest to hire the best, learn what to do to make your firm stand out from your competitors; how to look at your firm strategically to ensure that you are hiring for the right positions; and the impacts on you and your firm if you do hire the best people. Hear about the many different avenues - both good and bad - for finding candidates and what a robust vetting and qualification hiring process should look like.

  • 1:30 PM - 2:45 PM - Emerging Business & Technology Resource TED Talks

     

    Marie Swift, Impact Communications (Emcee) - View Bio
    John Mackowiak, Advyzon - View Bio
    Jay Michel, CircleBlack - View Bio
    Speakers TBA

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    Coming Soon

  • 3:00 PM - 3:50 PM - Ditch the Elevator Pitch: Distill & Leverage Memorable Messaging with “Snackable Content”

     

    Megan Carpenter, FiComm Partners - View Bio

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    Hear from a marketing expert how to create sharp, distinct, and easy-to-consume “snackable content” to communicate effectively and memorably with your intended audience. Learn how to distill your messaging into bite-sized pieces that can be leveraged across your digital presence, marketing campaigns, social media, video, and public relations, thus making efficient use of your firm’s marketing efforts, time, and money.

  • 3:00PM - 3:50PM - 3 Strategies that Eliminate Mistakes When Selecting New Technology

     

    Jo Day, Trumpet - View Bio

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    Every year, your firm evaluates technology – what to change and what to purchase. Researching, demoing and vetting software is time consuming, and nearly every advisory firm has experienced a software system that just didn’t “take.” Join technology expert Jo Day, as she walks you through a process for vetting technology that includes:

    • How to use quick surveys to improve outcomes
    • How to easily evaluate and compare technology solutions
    • Strategies that get approval for your recommendation

     

  • 3:00PM - 3:50PM - Topic To Be Announced

     

    Rich Cancro, AdvisorEngine - View Bio

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    Coming Soon

  • 3:00PM - 3:50PM - Topic To Be Announced

     

    Raef Lee, SEI

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    Coming Soon

  • 3:50 PM - 4:50 PM - Networking in Exhibit Hall - Broadway Ballroom West

     

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    More Details to Come

  • 4:50 PM - 5:50 PM - Keynote #3 - The 12 Most Important Things I've Learned About Managing an Advisory Business

    Roy Ballentine, Ballentine Partners - View Bio

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    Coming Soon

 

Friday, September 8th

  • 8:30 AM - 9:20 AM - Keynote #4 - To Be Announced - Broadway Ballroom E

    Danielle Fava, TD Ameritrade Institutional

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    Coming Soon

  • 9:20 AM - 10:35 AM - Networking in Exhibit Hall - Broadway Ballroom West

     

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    More details to come

  • 10:35 AM - 11:25 AM - Alternative Fee Structures for Revenue Growth

     

    Matthew Jackson, Simon-Kucher & Partners - View Bio

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    Discover how to develop fee structures that give you the ability to customize, ensure profitability and enhance consistency of service. Learn how to build a framework that aligns the complexity-of-service provided with price, accommodates emerging client segments, and more clearly communicates value. You will also learn how to accommodate human psychology in your pricing strategy to ensure cognitive ease through intuitive value propositions, reference points and alternative choice sets. Explore how to leverage digital channels to address sticker shock. Throughout this session you will uncover how tiered service levels can lead to greater transparency and customer understanding. 

  • 10:35 AM - 11:25 AM - The 401(k) Marketplace: Opportunities for Advisors

     

    Steven Kaye, AEPG - View Bio

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    Hear about the changing landscape in the 401(k) marketplace and the opportunities for RIAs. Learn the newest trends in auto-increases, re-enrollments, financial wellness programs, newest modes of education, fee compression, movement to flat participant fees vs. % AUM, and more. Get the latest on the Fiduciary Rule and learn about the new DOL audit guidelines and why over 70% are failing plan audits, with average fine being over $450k.

  • 10:35 AM - 11:25 AM - Family Dynamics When Money is Moving: Learn How to Identify Issues & Guide Discussions

     

    Peggy Frye, Glenayr Wealth, LLC - View Bio

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    Family dynamics and structures can be delicate and are easily disrupted. What might seem like an event that is isolated to an individual can trigger profound and even devastating effects for everyone. This is true for all families and often magnified when money is moving – in or out. Learn how to help individuals identify issues that can arise, and investigate how to guide meaningful family discussions when disruption is present. 

  • 11:30 PM - 1:00 PM - Lunch & Keynote #5 - Veres + Herbers: Unplugged & Unscripted

     

    Angie Herbers, FourPointe Consulting - View Bio
    Bob Veres, Inside Information - View Bio

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    Coming Soon

  • 1:00 PM - 1:15 PM - Conference Wrap Up - Broadway Ballroom E

     

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    More Details to Come

  • 2:00 PM - 5:00 PM - Post-Conference Workshop

     

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    Susan Bradley's CeFT® Workshop. This Financial Transitionist® Workshop is a one-day event led by SMI faculty that introduces the scholarship (inneuroscience, psychology, sociology, and adaptive leadership) underpinning the work of the Financial Transitionist®. It provides an overview of the processes, tools, skill set and qualities of the Financial Transitionist® as well as introduces two primary tools. Those tools are presented with case studies and include role play, preparing attendees for practical application immediately following the workshop. This workshop is open to everyone; it has no prerequisites.

    • 3 hours of CFP CE
    • Experiential learning
    • Practical tools and proven methodology for financial transitions management
    • A deep dive into two primary tools of the Financial Transitionist®
    REGISTER HERE: https://www.suddenmoney.com/index.cfm?fuseaction=eventregistration.register&step=1

     

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// Copyright 2012 Google Inc. All Rights Reserved. /** * @fileoverview A simple script to automatically track Facebook and Twitter * buttons using Google Analytics social tracking feature. * @author api.nickm@gmail.com (Nick Mihailovski) * @author api.petef@gmail.com (Pete Frisella) */ /** * Namespace. * @type {Object}. */ var _ga = _ga || {}; /** * Ensure global _gaq Google Analytics queue has been initialized. * @type {Array} */ var _gaq = _gaq || []; /** * Tracks social interactions by iterating through each tracker object * of the page, and calling the _trackSocial method. This function * should be pushed onto the _gaq queue. For details on parameters see * http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSocialTracking.html * @param {string} network The network on which the action occurs. * @param {string} socialAction The type of action that happens. * @param {string} opt_target Optional text value that indicates the * subject of the action. * @param {string} opt_pagePath Optional page (by path, not full URL) * from which the action occurred. * @return a function that iterates over each tracker object * and calls the _trackSocial method. * @private */ _ga.getSocialActionTrackers_ = function( network, socialAction, opt_target, opt_pagePath) { return function() { var trackers = _gat._getTrackers(); for (var i = 0, tracker; tracker = trackers[i]; i++) { tracker._trackSocial(network, socialAction, opt_target, opt_pagePath); } }; }; /** * Tracks Facebook likes, unlikes and sends by suscribing to the Facebook * JSAPI event model. Note: This will not track facebook buttons using the * iframe method. * @param {string} opt_pagePath An optional URL to associate the social * tracking with a particular page. */ _ga.trackFacebook = function(opt_pagePath) { try { if (FB && FB.Event && FB.Event.subscribe) { FB.Event.subscribe('edge.create', function(opt_target) { _gaq.push(_ga.getSocialActionTrackers_('facebook', 'like', opt_target, opt_pagePath)); }); FB.Event.subscribe('edge.remove', function(opt_target) { _gaq.push(_ga.getSocialActionTrackers_('facebook', 'unlike', opt_target, opt_pagePath)); }); FB.Event.subscribe('message.send', function(opt_target) { _gaq.push(_ga.getSocialActionTrackers_('facebook', 'send', opt_target, opt_pagePath)); }); } } catch (e) {} }; /** * Handles tracking for Twitter click and tweet Intent Events which occur * everytime a user Tweets using a Tweet Button, clicks a Tweet Button, or * clicks a Tweet Count. This method should be binded to Twitter click and * tweet events and used as a callback function. * Details here: http://dev.twitter.com/docs/intents/events * @param {object} intent_event An object representing the Twitter Intent Event * passed from the Tweet Button. * @param {string} opt_pagePath An optional URL to associate the social * tracking with a particular page. * @private */ _ga.trackTwitterHandler_ = function(intent_event, opt_pagePath) { var opt_target; //Default value is undefined if (intent_event && intent_event.type == 'tweet' || intent_event.type == 'click') { if (intent_event.target.nodeName == 'IFRAME') { opt_target = _ga.extractParamFromUri_(intent_event.target.src, 'url'); } var socialAction = intent_event.type + ((intent_event.type == 'click') ? '-' + intent_event.region : ''); //append the type of click to action _gaq.push(_ga.getSocialActionTrackers_('twitter', socialAction, opt_target, opt_pagePath)); } }; /** * Binds Twitter Intent Events to a callback function that will handle * the social tracking for Google Analytics. This function should be called * once the Twitter widget.js file is loaded and ready. * @param {string} opt_pagePath An optional URL to associate the social * tracking with a particular page. */ _ga.trackTwitter = function(opt_pagePath) { intent_handler = function(intent_event) { _ga.trackTwitterHandler_(intent_event, opt_pagePath); }; //bind twitter Click and Tweet events to Twitter tracking handler twttr.events.bind('click', intent_handler); twttr.events.bind('tweet', intent_handler); }; /** * Extracts a query parameter value from a URI. * @param {string} uri The URI from which to extract the parameter. * @param {string} paramName The name of the query paramater to extract. * @return {string} The un-encoded value of the query paramater. undefined * if there is no URI parameter. * @private */ _ga.extractParamFromUri_ = function(uri, paramName) { if (!uri) { return; } var regex = new RegExp('[\\?&#]' + paramName + '=([^&#]*)'); var params = regex.exec(uri); if (params != null) { return unescape(params[1]); } return; };
 
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